Whimsical, charming and impeccably made.

The concept behind the Willoh developed soon after Marisa graduated in fashion design. Following qualification, she was given the privilege of assisting with some leading childrenswear brands in Europe, affording her the opportunity of observing first-hand how the industry operates from concept right through the design process to retail.

 

However, she came to conclude that some of those within the industry had lost the ability to connect with their customers -the children-. These experiences made her realize that she wanted to found her own label with the philosophy to create beautifully considered designs with outstanding quality to assure the aesthetic is centered on children.
 

Consequently, Marisa founded Willoh in 2009, and drew on her own experiences as a child in order to immerse herself in their world and to better understand what clothes they might like to wear. This line of children's clothing captures the memories of her magical childhood and it’s a reflection of Marisa's character, which has been formed by intuition, creativity and devotion. She has a worldview that is constantly inspired by the cultural diversity of today's fast paced world.
 

Designed in studios in both London and Bangkok, the brand combines influences from two cultures to produce a fusion of modern European sophistication and quality and an Asian integrity of finesse, flair for colours and exoticism with expertise in textiles. The result is a remarkably trans-cultural, yet wearable range of clothing, blending nostalgia and modernity seamlessly.
 

"Your very favourite clothes, however insignificant they may seem, should be beautifully made and do their job without being ostentatious"
 

Each collection encapsulates signature mix of the traditional and contemporary, using luxurious fabrics and intricate materials enhanced by exquisite tailoring and a meticulous eye for detail that results in uniquely charming and refined garments for young girls and boys aged 2 to 8.
 

The results are intended to be an alternative to the "throwaway nature" of much of today's fashions for children, while at the same time being surprisingly affordable, wearable and practical. They are, most importantly, clothes that are "made to be loved".